Social media and journal ad campaign created for the 2022 call for nominations and ticketing for the annual inductions dinner. The concept was based on King Arthur's mythical sword, in which only he/she who is worthy will be chosen to sit amongst their peers as a Hall-of-Famer. The campaign was extended to include various symbols of royalty, including a chalice, a knight's helm and shield, and a crown, all adorning the MAHF logo which mimics the sword insignia.