Art Director | Graphic Designer | Maker & Baker
I am a graphic designer and art director, currently working in the healthcare space as an Art Supervisor. Being raised with the "measure twice, cut once" philosophy, my left- plus right-brained tendencies collide into a perfect composition to achieve high-quality and effective design. You can find my portfolio here.
I am also an emerging small business(es) owner as another means of sharing my passions and talents with the world, doing so ethically and eco-friendly. I invite you to take a look at my handcrafted collection here and look out for my line of vegan goods coming soon!
Bachelor of Arts
Digital Media Programming & Management
Minors in Studio Art/Graphic Design & Art History
State University of New York at New Paltz, New Paltz, NY
Summa Cum Laude
Harrison/Star
(Omnicom Health Group)
Art Supervisor
2024
Maintains brand consistency and excellence across patient-focused and health care provider work by leading team and fostering creative thinking.
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Advises full creative team to ensure the best visualization of projects while staying within scope and aligning to brand identity.
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Establishes relationships with clients to present ideas effectively and professionally.
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Embodies an unofficial brand consistency position to confirm copy, assets and formatting are uniform across tactics.
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Supports and champions brand launches and concepting work for new business pitches, campaign refreshes, and philanthropic social justice campaigns.
Senior Art Director
2023
Collaborated with internal departments, client leads, and external vendors to create print and digital products for oncology brands with $10.1 million budgets and global women’s health brands.
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Oversaw junior art team by delegating assignments, monitoring projects and fostering creative thinking.
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Partnered with project management team to resolve issues to streamline processes and ensure budget and timeline adherence.
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Involved in the strategic planning with international markets to identify and develop products that address leading problems and underserved markets.
Art Director
2021-2022
Executed digital and printed tactics while maintaining brand consistency on all jobs.
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Independently managed assigned projects on the brand from concepting through final production.
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Ensured all work is on strategy, aligned with brand guidelines and contributes to growing the client’s business.
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Aided in the creation of an updated brand style guide for a new campaign.
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Collaborated with client and agency departments, including creative, account and project management teams.
Halston Media Group
Digital Production Manager
2019-2021
Solely coordinated $200,000 worth of digital advertising campaigns.
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Managed the back-end digital advertising platform via Google Ad Manager and sent clients reports of traffic and quantifiable success.
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Liaison with clients regarding their digital advertising components (email campaigns, retargeted advertisements, sponsored content, press releases) to increase engagement and ensure consistency across campaigns.
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Introduced a calendar and reporting system to keep track of the expiration of online advertisements to ensure proper renewal and billing of programs..
Art Director & Graphic Designer
2018-2021
Under direction of Creative Director, oversaw the creative team to design high-quality publications from content across internal teams.
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Designed print layout of five weekly newspapers, 20+ themed supplements per year, monthly magazine, and directories in partnership with Chambers of Commerce.
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Maintained pre-press specifications and keeps with multiple deadlines.
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Created advertisements and advertorials for hundreds of clients that is on-brand carrying through until approval.
Kappa Delta Phi
National Affiliated Sorority, Inc.
Magazine Designer & Editor
2016-2023 (+ present consultant)
Responsible for the development and design of the national magazine, from thematic content to final printing, distributed nationally to promote and grow the organization.
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Determined themes of each edition and assign feature articles.
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Designed cover and contents of magazine for cohesive brand expression.
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Delivered finished product to printer and distributes issues online on the national website and social media, and in print to its members.
Merchandise Chair
2016-2023
Oversaw the design and acquisition of merchandise in accordance with national brand standards for active and alumnae membership.
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Worked with internal creative team to create designs that ensure brand consistency and representative of current apparel trends.
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Maintained relationships with vendors and purchases high-quality products while keeping within yearly budget of $10,000.
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Responsible for online and in-person sales, including the setup of event tables and shipping of online orders. Sales exceeded each previous year’s by over 10%.
Freelance
Graphic Designer
2014-2019
Operating as a sole proprietor, sourced clients through referral to provide design services, including layout design, branding, and typography.
Kappa Delta Phi
National Affiliated Sorority, Inc.
Chapter Consultant, Union College
2019-2022
Worked directly with the chapter to ensure their success with recruitment and new member education, fundraising, philanthropy, and day-to-day operations.
Halston Media Group
Special Events Manager
2019
Managed the A to Z details of sponsored events, including professional workshops, anniversary celebrations, and annual events.
A Night in Bloom
Event Floristry
Designer
2015-2019
Created various types of elements needed for themed events, including floral arrangements, detail work, and future rental items. Also aided in the on-site setup of these designs as necessary.
Marketing & Public Relations Assistant
2015
Responsible for creating various marketing materials, maintaining the company website and monitoring social media platforms, and connecting with potential clients using platforms such as MailChimp and Constant Contact.
Troy Cloth & Paper
Design Assistant
2016
Assisted in the production of various items sold in-store and online, including screen-printing posters, apparel, and accessories and riso-printing posters and cards.
Kappa Delta Phi National Affiliated Sorority, Inc.
Associate Board Member of the Year
2021
New York Press Association and NY Newspapers Advertising & Marketing Executives
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Best Multi-Advertiser Pages: Division 1, First Place (2021)
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Best Small Space Ad: Division 2, Honorable Mention (2021)
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Best Special Section Cover: Division 1, Honorable Mention (2021)
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Graphic Illustration: Division 2, Third Place (2021)
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Best Front Page: Division 2, First Place (North Salem News, 2020)
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Best Front Page: Division 2, Third Place (Mahopac News, 2020)
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Special Sections Niche Publications Newsprint: Division 2, Third Place (2019)
Design
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Print Layout
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Branding & Identity
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Digital & Social Media Advertising
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Data Visualization
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Typography
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Pre-Press & Printing Standards
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UX Design & Accessibility
Tools & Technologies
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Adobe Creative Suite (InDesign, Illustrator, Photoshop, XD)
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Interface Design (Figma)
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Digital Marketing Platforms (Google Ad Manager, Constant Contact)
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Project Management Systems (Hive, Asana)
Fine Art
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Paint
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Silkscreen
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Fiber Arts (Macrame, Cloth)
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Baking & Pastry Arts
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Floral
Other [Kind of] Useful Skills
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Gift Giving
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Deciphering Bad Handwriting
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Cancelling Free Trials Before Getting Charged
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Making Vegan Food Taste Delicious
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Watering100+ Plants in a Single Afternoon